Stacks Image 331

Our Vision

For children in developing countries to be free from preventable anthropogenic respiratory illness

For children in developing countries to be free from preventable anthropogenic respiratory illness

About Catch Your Breath India

Our Aims
1. To promote awareness and understanding of the damaging impact air pollution has on a child’s respiratory functionality
2. Raise the issue of air pollution on the Indian political agenda, its health impacts and opportunities for reducing it with politicians and regulators
3. Support both the development of policies in India that are effective in delivering clean air and their domestic implementation
Our Aims
1. To promote awareness and understanding
2. Raise the issue of air pollution on the Indian political agenda
3. Support the development of policies in India


See desktop site for further details

About Catch Your Breath India

Our Values
Integrity: our decisions, procedures and actions will revolve around operating with the highest level of integrity in everything that we do
Flexibility: we will continually seek improvements to our ways of working, adapting to find solutions to overcome difficult issues
Determined: we will unrelenting in tackling the issues at hand, undeterred by potential obstacles and dedicated in finding solutions to overcome them
Independent: we will be independent in our decision making, acting to achieve our aims and in the best interests of the public
Accountable: we will ensure we are consistently accountable to our stakeholders, maintaining a regular dialogue and involving others on an appropriate basis
Our Values
Integrity; Flexibility; Determined; Independent; Accountable


See desktop site for further details

About Catch Your Breath India

Our Advisory Board
Stacks Image 467
BRADLEY JONES

“I am delighted to support Catch Your Breath India. Poor air quality is having a devastating impact on the health and wellbeing of people living in India’s major cities. It is also undermining efforts to scale up inclusive economic growth and development for the nation as a whole. The issue is complex and challenging, but not impossible to resolve. And the first crucial step in this campaign is to raise awareness and highlight the effect that such pollution is having on its most vulnerable victims – young children. I hope you will be able to support Catch Your Breath India as it raises the profile of this issue over the months and years ahead”

Bradley Jones had a career as a British Diplomat and civil servant spanning two decades. He was Private Secretary to five Ministers in Tony Blair’s Government and was Assistant Private Secretary to HRH The Duke of York. He served as a senior Diplomat in Thailand and Korea. He also spent three years in London leading on UK-India Trade relations, during which time he organised visits to India by former Prime Minster Gordon Brown and former Secretary of State for Business, Lord Mandelson and helped to set up the UK-India Business Council. Bradley became aware of the specific issues around air quality during his regular visits to India and was very keen to support our campaign to raise awareness of the impact of poor air quality on young children in India’s cities.
BRADLEY JONES

“I am delighted to support Catch Your Breath India. Poor air quality is having a devastating impact on the health and wellbeing of people living in India’s major cities…”


See desktop site for further details

About Catch Your Breath India

Our Partners
VOGMASK: Their mission: To provide people around the world with important tools to protect their respiratory health by combining striking design with outstanding performance in CERTIFIED REUSABLE personal protective equipment.

Click here to download more information
Our Partners
VOGMASK: Their mission: To provide people around the world with important tools to protect their respiratory health by combining striking design with outstanding performance in CERTIFIED REUSABLE personal protective equipment.

Click here to download more information
"The greatest threat to our planet is the belief that someone else will save it"

Robert Swan

The Issue

Let’s take a look at what we already know.
Outdoor air pollution kills 3.3 million people worldwide every year. India is home to 13 of the 20 most polluted cities in the world as documented by the World Health Organisation (WHO). Half of Delhi’s 4.4 million children have permanent lung damage that they will never fully recover from.
But finally… it appears the world is ready to sit up and take notice. ‘The single biggest environmental crisis we face in the world.’ ‘The cause of a healthcare catastrophe.’ ‘The silent killer we need to talk about more often.’ Perceptions towards air pollution are rapidly changing in the Indian capital. No longer seen as the ‘rich man’s problem,’ the issue of air quality has shot up the public agenda, largely due to deluge of stories in Indian and international news outlets about Delhi’s air problems. These articles, once rare, now appear almost daily, reporting on the vast health implications air pollution is having on the Indian population, particularly urban city dwellers.
CYBI is committed to partnering with a network of schools and harnessing the power of the media to give a voice to those air pollution is effecting the most… India’s future generations.
Outdoor air pollution kills 3.3 million people worldwide every year. India is home to 13 of the 20 most polluted cities in the world as documented by the World Health Organisation (WHO). Half of Delhi’s 4.4 million children have permanent lung damage that they will never fully recover from.


See desktop site for further details

Looking Forward

Here at CYBI we’ve been busy planning for a big year of student and media engagement. Our main areas of focus are…

  • Launching a CYBI pilot project, partnering with a government school in Delhi, gaining learning and best practice from the project
  • Launching ‘CYBI Week – Delhi’, coordinating a network of schools whose pupils will participate in an educative week on the impact of air pollution on public health
  • Continuing to engage and develop relationships with key stakeholders in India’s public health sphere including air pollution and children’s health charities
  • Constantly engaging with regional media over air pollution and the empowerment of India’s next generation as a force for change
Here at CYBI we’ve been busy planning for a big year of student and media engagement. Our main areas of focus are…

  • Launching a CYBI pilot project
  • Launching ‘CYBI Week
  • Continuing to engage and develop relationships
  • Constantly engaging with regional media


See desktop site for further details

Find Out More

Our mailing list is coming soon … click below to pre-register
Our blog is coming soon … click below to see our first entry